tag:blogger.com,1999:blog-71551722639475569592011-04-21T13:06:29.304-07:00From our ministry offices in Africa, the Middle East, Central Asia and the Indian sub-continent.Feba Radio Newswirehttp://www.blogger.com/profile/06527752232320376958noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-7155172263947556959.post-34828250960810006892007-05-04T07:24:00.000-07:002007-05-04T12:22:15.453-07:00<strong><span style="font-size:78%;color:#ff0000;">[Please note this is a test item of news only and will be removed shortly]</span></strong><br /><br />Listener Research Shows the World Depends on Shortwave for Information, Local Programs<br />by <strong>Dr. Graham Mytton.</strong><br /><br />I am often asked, "Where are shortwave listeners to be found?" or "Is shortwave listening in decline?" or "Are shortwave listeners migrating to FM?" The questions reveal a way of thinking that needs to be challenged. There is in fact no such thing as a shortwave listener in the way that there is, for example an Internet user, aside from the very small number of dedicated DXer enthusiasts. Many people who use the shortwave bands on their sets every day do not know they are shortwave listeners. If you ask them if they listen to shortwave they may say "No," and the same is true if you ask them if they have a shortwave set. They are no more familiar with these technical terms than most people are with, for example, the differences between VHF and UHF TV reception. Most who use shortwave to listen to radio services they receive are unfamiliar with anything other than the place on the tuning dial where they can find a particular station. <span style="font-size:85%;"></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/7155172263947556959-3482825096081000689?l=febanews.blogspot.com' alt='' /></div>Feba Radio Newswirehttp://www.blogger.com/profile/06527752232320376958noreply@blogger.com0